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I built this website to catalog and share all the programs, tactics, technologies, and philosophies I like to use when running a Revenue Operations function. It's meant to evolve over time as I do, and maybe it helps a few readers along the way! 🤓

RevOps Helps companies grow by strategically combining technology and process to achieve an intuitive and effective business flow between GTM departments. HubSpot is the automation engine I use to make it possible! 🚀

When done right, revOps departments act as force multipliers, empowering businesses to work smarter, faster, and more comfortably. It's the foundation for any effective high-growth operation, and I want to spend my career mastering it. 💪

 

Why am I passionate about RevOps? 

Better Demand Gen

A good RevOps function helps Demand gen teams generate and process highly contextualized leads so that Sales can do their best work and achieve conversion KPIs.

Focus Areas: Smart forms for improved data capture, automated blog distribution, highly personalized nurturing campaigns, direct calendar booking on website, MQL Models and more!

Dart Board

Faster Sales Process

RevOps departments reduce sales drag by equipping sales reps with the intelligence and tools they need to take a systematic approach to selling. We enable better sales data by keeping processes tight via strong CRM governance! 

Focus Areas: Buying signal notifications, pipeline governance, intuitive CRM design, lead routing, deal health metrics, accurate forecasting, and more!

Profits

Happier Customers

By using data from the entire customer journey,  RevOps helps Customer Success departments proactively manage their book of business. Delighting your customers is easy when you know who they are, what they care about, how they feel about you, and when to reach out.

Focus areas: Subscription management, NPS surveys, customer health tracking, renewal notifications, customer blogs, gifting programs, and more!

Happier Employees

Optimized Business

Using data, diagrams, and anecdotes, RevOps can recommend the most effective path between current state A and goal state B. It's all the better if we get to interview people along the way for solutions that fit the business while empowering workers!

Focus Areas: Integrated workspaces, data enrichment and cleanliness, analytics and insights, automated interdepartmental comms, and more!

Research Analytics